Hi, I’m
Alex Harrison
Marketing strategist, creative storyteller, design-driven problem solver and photographer.
From building marketing funnels to directing high-impact creative, I bring the strategy and execution to move brands forward—backed by data, empathy, and sharp visual instinct.
- Years in B2B and B2C marketing
- 10+
- MQLs from one full-funnel program
- 194
- Lead growth at WorkLife Partnership
- 370%
- YouTube views on one video series
- 1M+
Brands I’ve worked with
I’ve worn a lot of hats: strategist, designer, photographer, storyteller. But at the core of it all is a passion for marketing that actually works—crafted from a place of clarity, creativity, and customer insight.
Selected work
See the full portfolio-
Full-funnel strategy, two website rebuilds, paid media and Tableau reporting for a workforce-support nonprofit.
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A full rebrand, style guide, SEO and sales collateral for a steel-building manufacturer.
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Launch photography, video direction, influencer content and a custom track for a new scrubs line.
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Product launches, photo and video, trade show and retail design for a healthcare apparel brand.
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Campaign photography, ad graphics, sales toolkits and Amazon storefronts for a performance scrubs line.
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Concert, portrait, sports, studio and travel.
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Logo marks, icons and animated intros.
Ten-plus years of marketing that works.
With over a decade of experience across B2B and B2C marketing, I’ve led campaigns, directed creative, and built digital systems that drive measurable results. I specialize in pairing storytelling with strategy—from website rebuilds and ad funnels to full-scale rebrands and performance dashboards.
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2025 – Present
Senior Marketing Manager
Triplepoint Environmental
- Spearhead website modernization and digital transformation initiatives, designing and developing custom websites, landing pages, and interactive experiences using HTML, CSS, JavaScript, WordPress, and AI-assisted development workflows.
- Lead multichannel demand generation campaigns across email, LinkedIn, digital advertising, industry publications, and targeted outreach, aligning technical messaging with municipal and industrial customer segments.
- Build marketing analytics and business intelligence dashboards using Salesforce, Power BI, and GA4 to evaluate lead sources, campaign performance, pipeline attribution, conversion rates, and revenue contribution.
- Develop a proprietary, data-driven wastewater market intelligence platform analyzing 1.2M+ facilities, integrating regulatory compliance data, treatment performance, funding opportunities, and geographic targeting to identify high-value sales prospects.
- Built a VBA-driven Excel tool that generates Word proposals and engineering calculation reports, cutting proposal turnaround 60%.
- Integrated Salesforce embedded forms across company sites to streamline lead capture and resource delivery in a shared six-company org.
- Manage marketing strategy and execution for major industry conferences, including WEFTEC, coordinating booth branding, promotional campaigns, lead generation, multimedia content, and sales team support.
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2023
Marketing Manager
WorkLife Partnership
Developed and executed full-funnel marketing strategy, generating 194+ MQLs and increasing lead volume by 370%. Managed multi-platform ad campaigns and rebuilt two websites, leading to a 60% rise in organic traffic. Created high-impact sales content and a Tableau dashboard for client ROI reporting.
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2022
Brand Manager
Great Western Building Systems
Led a full company rebrand and cross-channel strategy, increasing social engagement by 400% and organic traffic by 30%. Directed a team for complete website redesign and optimized paid campaigns, cutting CPC by 15% while boosting conversions by 80%.
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2014
Sr. Graphic Designer
Landau Uniforms
Directed photo and video production for product launches, including a video series with 1M+ YouTube views. Designed high-performing marketing assets for trade shows and catalogs, and collaborated with sales and product teams to align creative with business goals.
