URBANE
PERFORMANCE
Urbane Performance: Designed for Motion.
Urbane Performance is all about motion—scrubs designed to keep up with the pace of real life. This sub-brand relaunch campaign was built to match that mindset: clean, modern, and packed with energy.
I led photography and editing for the launch, capturing the movement, fit, and attitude behind the brand. I also designed custom graphics used throughout the campaign to reinforce Urbane’s bold, active positioning.
Capturing Performance: The Core Visuals.
The photography for Urbane Performance focused on dynamic poses and authentic moments, emphasizing the scrubs' flexibility and comfort for active healthcare professionals.
Movement in Motion: Short-Form Videos.
To truly showcase the performance aspect, we created short, energetic video clips highlighting the scrubs' adaptability to movement, perfect for social media engagement.
Precision in Every Stitch: Ad Campaigns & Brand Cohesion.
This collection was made for healthcare workers on the move, so every piece of content had to reflect that same dynamic energy. I photographed and edited the full collection, with a focus on highlighting the flexibility, silhouette, and impact of each garment. I also designed campaign graphics and worked closely with the team to ensure a cohesive look across product pages, social, and launch materials.
Behind the Scenes: Campaign Development.
A look into the creative process and execution that brought the Urbane Performance relaunch to life, showcasing the dynamic styling and vibrant energy of the campaign.
Tools for Success: Marketing & Sales Enablement.
To support both in-store and digital marketing efforts, I developed comprehensive toolkits providing guidelines and assets for a unified brand presentation across all channels.
Optimizing the Online Shopping Experience: Amazon Storefronts.
I designed visually appealing and conversion-focused Amazon storefronts to create a seamless shopping experience and effectively showcase the Urbane Performance collection to a vast online audience.
Building Influence: Strategic Collaborations.
A key component of the launch strategy involved cultivating strategic partnerships. This sample influencer contract demonstrates the formal framework for our collaborations, ensuring clear terms and successful brand amplification.
Extending Reach: Social Media Engagement.
Our social media strategy amplified the launch, using engaging visuals and messaging to connect with our audience and highlight the "performance" aspect of the collection.
