URBANE
ICON
Sub-Brand Launch
Introducing Urbane Icon: Scrubs Built to Empower.
Urbane Icon was created to redefine medical apparel, empowering healthcare professionals to express their individuality. This sub-brand launch was a strategic blend of bold visuals, purposeful storytelling, and a custom sound that truly resonated with our audience. I played a pivotal role in bringing this vision to life through photography, video direction, and collaborative influencer campaigns.
Campaign Visuals: Bold, Dynamic, Unforgettable.
Our visual campaign was designed to be as empowering and distinct as the Urbane Icon scrubs themselves. These images capture the essence of movement, attitude, and the versatility of the collection.
It’s All in the Details: Photography, Music & Influencer Strategy.
With so much attention to detail poured into crafting this collection, we needed to match that level of intention in every piece of content. I personally photographed and edited all the imagery for the campaign, designing visuals to highlight movement, attitude, and versatility. I also led influencer content collection, fostering authentic partnerships that amplified our message. Furthermore, I collaborated with a music producer to develop a custom track that injected powerful energy into our final launch video. Urbane Icon isn’t just scrubs—it’s a statement.
Extending the Brand: Digital & Social Impact.
The Urbane Icon launch extended across digital platforms, with engaging social media graphics and a dedicated landing page designed to capture interest and drive conversions.
