GREAT WESTERN
BUILDINGS
BRAND MANAGER
Building a Brand That Lasts: Great Western Building Systems.
As Brand Manager for Great Western Building Systems, my mission was to elevate a company built on strength, speed, and simplicity. This project involved a complete strategic overhaul of its marketing efforts, from refined positioning to optimized lead funnels and streamlined content. I personally led the charge on copywriting, SEO, and UX improvements to significantly boost both brand visibility and conversion rates.
Showcasing Strength & Simplicity.
Visuals are key to communicating Great Western's core values. This introductory video highlights the robust nature and straightforward process of their steel buildings, designed to outlast trends and perform in any environment.
Brand Application Mockups.
Examples of the brand identity applied across various marketing materials, demonstrating consistency and visual impact.
Style Guide Excerpt.
A glimpse into the brand's comprehensive style guide, ensuring consistent messaging and visual representation across all platforms.
Empowering Sales with Comprehensive Collateral.
To ensure consistency and equip the sales team, I developed detailed product brochures and a comprehensive dealer catalog. These resources were crafted to clearly communicate product benefits and streamline the sales process.
Driving Engagement Through Strategic Campaigns.
Just like their prefab steel buildings, our marketing approach was built for durability and impact. I restructured key website pages to drive higher engagement from commercial and agricultural prospects, optimized SEO to increase organic traffic, and crafted clear, persuasive copy for product pages, landing pages, and ads. The result? A more confident digital presence that matches the strength of the product—and delivers more qualified leads.
Digital Ad Content Example.
A sample of the digital ad content created, focusing on dynamic visuals to capture attention and convey key product benefits.
Messaging & Visuals: Social Media Content
A selection of social content that reinforced our brand messaging and engaged our target audience, driving professional presence and engagement.
Campaign Planning & Execution.
Visualizing the strategic roadmap, this board illustrates the planning and creative direction behind our marketing campaigns, ensuring a cohesive and impactful presence.
User Persona Development & Brand Messaging.
Understanding our audience was paramount. These slides from the brand's style guide illustrate the user personas developed to tailor messaging and ensure our brand resonated effectively with our target demographics.
